Problem-Solution Copy Frame

A reusable copy structure for turning a pain point into a practical next step.

Copy Frames CopyProblemSolutionConversion
copy-frame

COPY FRAME

Name the friction, show the simple fix, invite the next step

  • 1. What feels hard
  • 2. Why it happens
  • 3. What to do next

For product, course, service, and guide pages

How to adapt it

01

Pain

  • Describe the situation in the user's words.
02

Cause

  • Explain the reason without blaming the user.
03

Next step

  • Offer one concrete action, tool, template, or example.

Copy and adapt

Replaceable parts

Pain verbs

  • stuck
  • scattered
  • hard to choose
  • hard to explain

Avoid when

  • The user already knows the problem.
  • You need a purely emotional brand line.
  • The next step is not clear yet.

Variants

  • Turn it into an FAQ answer.
  • Use it as the intro of a tutorial.
  • Use it as a section heading on a landing page.

Usage notes

  • Keep the pain specific.
  • Avoid exaggerated claims.
  • Give only one next step.

Best for

Landing pageSocial captionProduct intro

Colors

Related ideas

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